Date:06/13/2017

Picco e Martini – Immersive Product Experience

THE PROJECT

Picco&Martini, company of excellence in the glass production, chooses a DOOH.IT experience to show the quality of its own transparent fire-stop glass at  the Metal Expo exhibition in Paris.

Three ultra-short projectors create a digital realistic scenic design in rear projection. Life-sized flames and multimedia contents make the visitors experience the sense of safety and protection of the product from a possible fire.

Picco&Martini – Parigi from DOOH.IT on Vimeo.

TARGET

Visitors of the international exhibition Metal Expo in Paris; possible customers of Picco&Martini

DOOH.IT ACT

  • Concept & User Experience Design
  • Creative technology design & system integration
  • Contents production and adaptation
  • On-site set-up and installation
  • On-site technical support