“Free your instinct, Dare with Double” is the concept of the Magnum campaign which inspired the project of the interactive IGPDecaux bus shelters in Florence and Naples on occasion of the launch of the new Magnum Pleasure Stores.
Thanks to a digital quiz, pedestrians and public transport users interact with a touch screen with an infrared and branded frame. The game triggers consumers’ curiosity to discover their wild side that is the qualities of a panther, a lion, a leopard revealed by a multiple choice quiz. This urban chic campaign encourages users to visit new stores and to face everyday life in a strong way, like the strong flavour of Magnum Double.
This case of Urban Intercation involves not only a product, but a concept which creates a link between the urban environment and the new retail spaces.
Public transport users in Florence and Naples