Arco della Pace bus shelter in Milan becomes an interactive gym with an unconventional digital game.
Motion sensors detect pedestrians and start the game on a 55″ touch screen: the first call to action consists of a fitness challenge to make the new city car C1 move. As you touch the screen a 20-second countdown for your run in place starts: the more energy you spend, the more your C1 travels.You can achieve 4 levels, but the real celebration occurs when you become Master of Fit. At the end of the competition you can take a photo and send it to your email address making the campaign viral with the hashtag #C1Masteroffit.
We developed the project with Arduino Uno and the interactive software Orfware for motion detection. It is an unexpected and pleasing experience which can also “improve your circulation“!
Pedestrians and public transport users
IL NOSTRO INTERVENTO